Back to school for Envirocomms



EnviroComms' Director of Communication, Stephen Bates, led a two-day Summer School at Cambridge University recently on the subject of Communications and Behavioural Change.

The MRW organised event attracted 30 local authority recycling managers to the city where the issue of recycling communications was covered in great detail. Topics included audience segmentation, brand strategies, dealing with the press, tactical planning, funding and engaging with minority groups.

The event was a great success and drew some interesting comments from the "students" - particularly on areas of corporate participation and funding.

Slides from this event are available here

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